Be a leader not a follower.

This is a simple but effective statement that was preached to me over and over growing up by my father. I don’t need to sit here and tell you we are in a constantly changing market at warp speed. If I do, you might need to check your pulse for a heartbeat.

I recently attended a tire convention where the key note speakers topic was entitled “Shift Happens”.  Call it what you will, evolution, adaptation or flexibility. If you’re not “Shifting” with your ever changing customer’s needs. Then my friend, I hope you enjoy the view from the back of the pack, because you’re not a leader in your customer’s eyes.

One of my more successful dealers, a leader in his market, recently gave me a tour of his upgraded flagship location.  He proudly showed me his new flatproofing room, used tire corral, customer waiting room with a flat screen and cappuccino machine. Also he added a car wash, so each customer’s car is washed and all his company service trucks are always kept spotless, while projecting a professional image.

When I joking asked when he was putting in a roller coaster for the kids, he replied, “Don’t laugh I’m having a local mobile ice shop stationed out front for the summer to attract walk in customers”. It’s this out of the box thinking that allows him to “shift” with his customers needs and be a leader in his market.

The point being, if you’re not “shifting “you’re not leading.

At Arnco we have been committed since 1971to providing our customers with products and services that capture an ever shifting market. From Arnco’s ecofil products a green fill for flatproofing or the Green Machine a true green processing system. Or to our latest product, Arnco TLC. Arnco TLC is a Tire Lube and Conditioner that not only keeps your wheels rust free, but safely identifies any cracks that may be present in the wheel. If you’re ready to make “shift happen” in your market give us a call here at Arnco and we would be happy to tell you how we can help you “shift” your company’s profits in to high gear.